/ Music + Art + Politick
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Here’s a few fun projects we had the pleasure of working on...[ Click on any image to view in fullscreen mode ]
> SJD Album Artwork
Given an open brief by Sean Donnelly for ‘Songs from a Dictaphone’ album, Lovely had a play with the title — seeing how far cassette tape could be pushed. Hours of fun were had dismantling old tapes with photographer Becky Nunes, out of which we created a tribe of tape creatures for the accompanying CD booklet.
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Given an open brief by Sean Donnelly for ‘Songs from a Dictaphone’ album, Lovely had a play with the title — seeing how far cassette tape could be pushed. Hours of fun were had dismantling old tapes with photographer Becky Nunes, out of which we created a tribe of tape creatures for the accompanying CD booklet.
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> Jefferson Belt Album Artwork
For Jefferson Belt’s album of ’60s-inspired moog music, Lovely looked to old stereo sound albums from the period. After stumbling across a cover image of legendary table tennis hustler Marty Reisman, Lovely reached out and secured his kind permission to use the photograph — in exchange for a handful of CDs. Thanks, Mr. Reisman. Rest in power.
For Jefferson Belt’s album of ’60s-inspired moog music, Lovely looked to old stereo sound albums from the period. After stumbling across a cover image of legendary table tennis hustler Marty Reisman, Lovely reached out and secured his kind permission to use the photograph — in exchange for a handful of CDs. Thanks, Mr. Reisman. Rest in power.
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> Endless Boogie Promo Poster
When we heard one of our favourite American bands was touring Australia, Lovely got in touch with a mate in the industry and persuaded him to bring the band over to Aotearoa. Happily, we knocked out the promo poster in exchange for a bunch of comps, drawing inspiration from vintage blues concert advertising for the artwork. The gig was great, made even better by getting to party at Lovely HQ with Paul ‘Top Dollar’ Major and the band afterwards. Boogie on down we did!
When we heard one of our favourite American bands was touring Australia, Lovely got in touch with a mate in the industry and persuaded him to bring the band over to Aotearoa. Happily, we knocked out the promo poster in exchange for a bunch of comps, drawing inspiration from vintage blues concert advertising for the artwork. The gig was great, made even better by getting to party at Lovely HQ with Paul ‘Top Dollar’ Major and the band afterwards. Boogie on down we did!
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> Rebel Soul Records Promo Poster
Poster to advertise a winter bi-weekly record swap meet, complete with an optional roast dinner, at The Thirsty Dog on K’Rd. The pitch was simple: dig through crates, then dig into a roast. Sadly, the event never really took off — either too many vegetarians, or not enough record hounds. A noble idea, but not every crate-digging dream is meant to be.
Poster to advertise a winter bi-weekly record swap meet, complete with an optional roast dinner, at The Thirsty Dog on K’Rd. The pitch was simple: dig through crates, then dig into a roast. Sadly, the event never really took off — either too many vegetarians, or not enough record hounds. A noble idea, but not every crate-digging dream is meant to be.
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> Mangere Arts Centre Sopolemalama Filipe Tohi + Lonnie Hutchinson Promo Poster / Catalogue
Lovely had the pleasure of working with James Pinker, then head of the Mangere Arts Centre, designing exhibition collateral for artists. From posters and catalogues to signage and invites, each piece was tailored to reflect the character of the exhibiting artist’s work — a collaborative process that made every project feel fresh and fun.
Lovely had the pleasure of working with James Pinker, then head of the Mangere Arts Centre, designing exhibition collateral for artists. From posters and catalogues to signage and invites, each piece was tailored to reflect the character of the exhibiting artist’s work — a collaborative process that made every project feel fresh and fun.
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> Action Station Street Posters / Te Ira Tāngata Website / Manifesto Booklet / Social Media
Action Station is an independent, community-led organisation that crowdfunds campaigns to help build a fairer, more flourishing Aotearoa. Lovely was brought in to design their ‘Te Ira Tāngata – The People’s Agenda’ manifesto, along with an election awareness campaign focused on key issues to encourage 18–35 year olds to get out and vote. Thanks to photographers Serena Stevenson, Angus McNaughton, and Sarah McCarthy for their generous mahi on this project.
Action Station is an independent, community-led organisation that crowdfunds campaigns to help build a fairer, more flourishing Aotearoa. Lovely was brought in to design their ‘Te Ira Tāngata – The People’s Agenda’ manifesto, along with an election awareness campaign focused on key issues to encourage 18–35 year olds to get out and vote. Thanks to photographers Serena Stevenson, Angus McNaughton, and Sarah McCarthy for their generous mahi on this project.
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> RockEnrol Street Poster / Flyer / Social Media
Lovely did a bunch of work for NGO RockEnrol during the 2017 general election, then returned in 2019 for Auckland‘s local body elections. The brief: make 18–35 year-olds aware of the ‘Pop-Up Enrol and Vote’ events and encourage them to attend. We built the campaign around a recent RockEnrol survey highlighting the demographic’s main concerns, opting for friendly, character-driven illustrations over a costly photographic route. This kept costs down and gave RockEnrol social-ready content addressing each of the five key concerns individually.
Lovely did a bunch of work for NGO RockEnrol during the 2017 general election, then returned in 2019 for Auckland‘s local body elections. The brief: make 18–35 year-olds aware of the ‘Pop-Up Enrol and Vote’ events and encourage them to attend. We built the campaign around a recent RockEnrol survey highlighting the demographic’s main concerns, opting for friendly, character-driven illustrations over a costly photographic route. This kept costs down and gave RockEnrol social-ready content addressing each of the five key concerns individually.
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> Jacinda Ardern 2011 Election Campaign Flyers / Billboards
One of many pro-bono jobs Lovely has taken on — this one to help Jacinda Ardern run for Auckland Central. Unfortunately, it wasn’t to be; the seat stayed out of reach despite a spirited campaign. Little did we know that two elections later, Jacinda would become New Zealand’s Prime Minister — proof that a loss on the night doesn’t always tell the whole story.
One of many pro-bono jobs Lovely has taken on — this one to help Jacinda Ardern run for Auckland Central. Unfortunately, it wasn’t to be; the seat stayed out of reach despite a spirited campaign. Little did we know that two elections later, Jacinda would become New Zealand’s Prime Minister — proof that a loss on the night doesn’t always tell the whole story.
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> Internet Party 2014 Election Campaign Poster / Moment of Truth Event Poster
Ok, so Lovely can be a bit loose when it comes to supporting left-aligned political parties — in the name of balance, we’ve also done pro-bono work for the Green Party and Mana Party. Whether you loved or hated them, there’s no denying the Internet Party spiced up what was already a foregone election. As head of design, this was definitely one of the more interesting, fun, and outright bizarre six-month contracts we’ve ever taken on. Not to mention the remuneration was outstanding, thanks to a very rich German hell-bent on overthrowing the government.
Ok, so Lovely can be a bit loose when it comes to supporting left-aligned political parties — in the name of balance, we’ve also done pro-bono work for the Green Party and Mana Party. Whether you loved or hated them, there’s no denying the Internet Party spiced up what was already a foregone election. As head of design, this was definitely one of the more interesting, fun, and outright bizarre six-month contracts we’ve ever taken on. Not to mention the remuneration was outstanding, thanks to a very rich German hell-bent on overthrowing the government.