/ Music + Art + Politick


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Here’s a few fun projects we had the pleasure of working on...


>  SJD  Album Artwork
When given an open brief by Sean Donnelly for his ‘Songs from a Dictaphone’ album Lovely had a play with the title, seeing where cassette tape could be pushed out to. Hours of fun were had dismantling old tapes with photographer Becky Nunes, from which we created a tribe of tape creatures for the accompanying CD booklet.

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>  Jefferson Belt  Album Artwork
For Jefferson Belt’s album of 60’s inspired moog music Lovely looked at old stereo sound albums from the period. After stumbling across the cover image of legendary table tennis hustler Marty Reisman Lovely contacted Marty and got his kind permission to use the photograph in exchange for a handful of CD’s. Thanks Mr Reisman, rest in power.

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>  Endless Boogie  Promo Poster
When we heard one of our favourite American bands were touring Australia Lovely got in touch with a mate in the industry and persuaded him to bring the band over to NZ. Lovely happily did the promo poster in exchange for a bunch of comps. The gig was great, and we got to party back at Lovely HQ with Paul ‘Top Dollar’ Major and the band afterwards. Boogie on down.

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> Rebel Soul Records  Promo Poster
Poster to advertise a winter bi-weekly record swap meet complete with optional roast dinner at The Thirsty Dog on K’Rd. Sadly the event never really took off, either too many vegetarians, or not enough record hounds. 

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> Mangere Arts Centre  Sopolemalama Filipe Tohi + Lonnie Hutchinson Promo Poster / Catalogue
Lovely had the pleasure of working with James Pinker, then head of the Mangere Arts Centre, designing the exhibition collateral for various artists.

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> Action Station   Street Posters / Website / Booklet / Social Medi
Action Station is an independent community led organisation which crowdfunds campaigns that helps toward building a fairer, more flourishing Aotearoa. Lovely was brought in to design their ‘Te Ira Tangata – The People’s Agenda’ manifesto along with an election awareness campaign which focused on key issues targeted at 18-35 year olds to get out and vote. Thanks to photographers Serena Stevenson, Angus McNaughton and Sarah McCarthy for their generous mahi on this project.

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>  RockEnrol   Street Poster / Flyer / Social Media
Lovely did a bunch of work for NGO RockEnrol in the 2017 general election and was asked to get involved again for the local body elections in Auckland. The main focus of the brief was to make 18-35 year-olds aware of the ‘Pop-Up Enrol and Vote’ events, encouraging them to do exactly that. Lovely designed the campaign around a recent survey RockEnrol had done which highlighted the main concerns for this target demographic. We opted for some friendly character driven illustrations as opposed to a costly photographic campaign which helped keep the NGO’s costs down and provide content for social media by addressing the five key concerns on an individual basis.

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> Jacinda Ardern  2011 Election Campaign Flyers / Billboards
One of many pro-bono jobs Lovely has taken on, this time to help Jacinda Ardern run for Auckland Central. Unfortunately it was not to be, though little were we to know that two elections later Jacinda would become New Zealand’s Prime Minister! 

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> Internet Party  2014 Election Campaign Poster / Moment of Truth Event Poster
Ok so Lovely can be a bit loose when it comes to supporting left-aligned poilitcal parties, for fair balance we’ve also done pro-bono work for the Green Party and Mana Party. Whether you loved or hated them, there’s no denying the Internet Party spiced up what was an already given election. As head of design, this was definitely one of the more interesting, fun and outright bizarre six month contracts we’ve ever taken on. Not to mention the remuneration was outstanding thanks to a very rich German hell bent on over-throwing the government.

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Mark