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branding & design
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world of make believe
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We are a small design studio that cross the full spectrum of the creative industries... More info︎ 


Mark

/ Recent Work



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Check out a selection of our latest Lovely projects below.
[ Click on any image to view in fullscreen swipe mode ]

Arts Makers Aotearoa
>  Arts Makers Aotearoa  Logo Design / Website Design & Build / Newsletter Lovely was recently tasked with creating a resource website for Arts Makers Aotearoa, a super cool initiative that we’ve been involved with since its formation. With next to no budget, but free creative reign, Lovely sourced as much relevant Creative Commons imagery as we could muster to help provide some visual stimulus for it’s most visual of patrons. Collectively the call was made to steer clear of showcasing contemporary arts makers so as not to allude to favouritism. We also took the opportunity to refresh the AMA newsletter, and create a little launch gif for social media to help point followers to the new resource website made especially for them.

︎ artsmakersaotearoa.nz

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Hilary Ord
> Hilary Ord  Website Design & Build / Business Cards / Linkedin Revamp
Website and calling cards to launch Hilary Ord’s Mediation and Advocacy Business. Lovely steered clear of the ghastly generic stock image route that is normally associated with mediation websites, opting instead for a more graphic approach to convey the coming together of parties at odds.


︎ hilaryord.com

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PPG ‘Makers’ Paints
> PPG Paints  Tease & Launch A0 Street Poster CampaignLovely was PPG Paint Australia’s port of call when it came to designing and launching the Makers range of bespoke paint colours crafted by New Zealand Makers. We worked alongside web designers Sons & Co. to come up with a cohesive look even though the job was split fairly in two camps. Thankfully Matt at Sons liked Lovely’s nod to Josef Albers and everything else fell easily into place.

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Locky Docks
> Locky Docks  Digital Bike Route MapsBig Street Bikers in conjunction with Waka Kotahi have installed lockable recharging stations for electric bikes throughout the three main city hubs. Lovely was given the brief to illustrate some digital maps highlighting the various city bike routes – a great green initiative which we’re proud to lend a hand with.

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Femisphere
> Femisphere  Website Design & BuildOnline presence to showcase artists Judy Darragh and Imogen Taylor’s cool feminist art zine. As the ‘free’ annually published booklets were always quickly snapped up they required a website where everyone could view and read each zine easily on any platform.

︎ femisphere.co.nz

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Cotto Restaurant
> Cotto Restaurant  Logo Design / Menu Design
Lovely’s concept to Cotto was to showcase an artist every few months on their menu due to it’s location in the hub of art galleries on K’Rd. In exchange for having a stable of contemporary artists grace their menus Cotto provides a decent contra to dine at their establishment – a nice synergy as the often financially strapped artists get a few delicious meals out, and to gather a little exposure of their work. Thanks to the artists who’ve graced the menus so far: Stella Corkery, Nicola Farquhar, Imogen Taylor, Judith Darragh, Paul Hartigan, Greta Anderson, Kirstin Carlin, Anton Parsons, Lonnie Hutchinson, Joyce Campbell, and Robbie Fraser.

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Little Prick Acupuncture
>  Little Prick Acupuncture  Logo / Business Cards / Website Design / Signage
When a friend, who’s short on stature, but not on a sense of humour, asked us to rebrand his practise we jumped at the chance. As the fun aspect was all in the client’s name the design approach was to keep it simple and timeless by using hand etched Chinese medical styled illustrations that quickly relay the nature of the business.

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RockEnrol
>  RockEnrol   Flyer / Street Poster / Social Media
Lovely did a bunch of work for NGO RockEnrol in the 2017 general election and were asked to get involved again for the local body elections in Auckland. The main focus of the brief was to make 18-35 year-olds aware of the ‘Pop-Up Enrol and Vote’ events, encouraging them to do exactly that. Instead of doing the usual shouty political styled messaging Lovely opted to focus on a recent survey RockEnrol had done which highlighted the main concerns for this target demographic. We combined this with some friendly character driven illustrations as opposed to a more costly photographic campaign. This approach helped keep the NGO’s costs down and provide plenty of content for social media by addressing the five key concerns of this demographic on an individual basis.

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Mark