/ Big Street Bikers
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Big Street Bikers came to Lovely looking for a visual direction that could support their goal of getting Kiwis to switch from cars to electric bikes. They wanted a lifestyle brand with energy, not a traditional bike brand. We settled on a bold 100% CMYK colour palette and came up with a fresh look which helped them create a biker gang unlike any New Zealand has seen before.> Logo Design / Business Cards / Postcards / Booklet / Posters / Website & Merchandise Concepts